Learn Zero Investment Online Marketing Strategies
If you are having a
business and don’t make advertising and marketing, then you are wasting your
time. How do people know about your business if you are not making any
advertising and marketing? Wait, here I am not talking about traditional
marketing methods like commercial advertising. I am talking about “Online Marketing”
also known as “Digital
marketing”. Digital
Marketing has made a revolutionary effect on the world since the last decade.
Nowadays, so many people are making their full-time career in Digital
Marketing.
So now coming to the point, many people think of advertising and marketing as spending so much money. Remember, if you are saving money by not making advertising and marketing, then you are stopping your watch to save time. But here I am not giving you any advice to spend money to promote your business or product. Here I am talking about advertising at zero cost also called “Zero Investment Online Marketing”. For running a successful online business, you must follow these strategies.
1. Bring your Product Online:
Case -1: You are having your own product
You can sell your own product by making an E-commerce website or setting up
a seller account on E-commerce websites. Setting up a seller account on
E-commerce platforms is easy. You can sell anything online all over the world
and make a Personal Brand. There are many benefits to sell your product on e-commerce like the
fastest reach out to customers, you can easily monitor your customer’s interest
and you can work any time and get paid securely and quickly. There are so many E-commerce platforms available where you can sell your products.
Case -2: You don’t have your own product
It is not necessary to have your own product to run
a successful online business. You can make money by selling other people’s
products that’s called “Affiliate Marketing”. You just need to join some Affiliate Networks according to your
niches. A product can be both physical and digital.
2. Build your customer’s
Trust:
There is one rule to getting into e-commerce: “Don’t find customers for
your product, find a good product for your customers”. Before selling
products to customers, first you must build their trust. You must understand
customer community and psychology of customer.
How to build trust among the customers? By
providing some free extraordinary values. Don’t tell your customers what they
want or what they should buy. First learn about their needs and then give them
solutions. So first find what customer wants and then become what customers
want.
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| [Content Marketing Lifecycle] |
3. Make
viral content:
You
must make problem solving content on social media according to your niches to
target relevant customer. It is called “Content marketing”. Content marketing
is the key. It is not enough to put content on social media; you should get
personally engaged with your audience. Remember, “To see how lion hunts a dear
you should go to a jungle not a zoo”. Let’s take an
example of Zomato India’s well-known food deliver company. In earlier days
zomato made viral content regarding food and gather food lover people and then
started providing food deliver services. This strategy called as Inbound Marketing. By
using this strategy, you can empower your precise customer at zero cost, and it
will increase your trust and reputation among the customers. So inbound
marketing is all about attracting and engaging with customer.
People always remember the impression you made on them and people always
remember you if you target them by emotionally. Most of the people will connect
through emotional story. Your story should be emotional as well as entertaining
and educational. To target long loyal customer, you should be a great storyteller. Making a viral
content is all about telling a story regarding to your niches to the customers
and people will always remember a story.
4. Lead Generation:
For generating leads or we can say to collect people’s E-mails we have to
make a classy Landing Page and put a link to our social media accounts. A
landing page should be very attractive with catchy headlines and high-resolution
images. You can also provide demo video of your product or services explaining
how it will be useful to people. A landing page must contain less but
informative content ending with “Call to Action” where they can provide their
e-mails and will be redirected to your selling page. After redirected on selling
page if people will not buy your product, still you have their e-mails to
contact them further. That’s call an “E-mail marketing”. You can convert your interested audience into
customer by e-mail marketing. You can contact your invisible customer (The one
who go to your sales pages but not buy the product) by providing more
information via e-mail marketing.
5. Track your customer’s buying behavior:
You should track your customer’s buying behavior and where your customers
are coming from. By tracking your customer’s activity, you can understand the
problems customers are facing with your products. You can also provide them
feedback forms and by analyzing customer’s feedbacks you can increase your
sells. Your business expansion should be data based and analytical based. A Neuromarketing is the great way to advertising according to customers buying behavior and decision-making patterns.
If
you are having your own website, then connect your website to Google Analytics to track your
customer’s buying behavior. By using Google Analytics, you can track on which
page you got highest traffic and lowest traffic, your which article is most
viewed and being shared by people. You can also add analytics to your social
media account to track people’s activity on social media and increase your
traffic by filling the gaps.
6. Build relationship with customers using Database:
You will get many targeted leads through social media marketing and that is your database. You can also increase
your database by providing enrollment forms and feedback forms to your website
and it will help you to engage with customers. But it’s difficult to manage
huge database so you must use CRM (Customer Relationship Management) system.
It’s seven times cheaper to do business with old customers comparatively a
new customer. So, by using database you can follow up with your aging leads
(Old Customers). Don’t try to sell something new to your old customer, try to
build good relationship with them by taking follow up. You will lose your
customer if you will annoy them by asking so many things. Give priority to
build relationship with customers instead of selling products. This technique
will be helpful to increase loyal customers and loyal customers will become
promoters and advocates furthers.
Summary:
In this blog we have
included a Zero Investment Online Marketing Strategies which are,
- Bring your Product Online
- Build your customer’s Trust
- Make viral content
- Lead Generation
- Track your customer’s buying behavior
- Build relationship with customers using Database
We hope that you have
find some useful information here. (source)
Stay safe, stay healthy & keep smiling.